H&M Group: Taking steps to grow the customer experience through AI tech
I achieved a 12% boost in online sales and a 15% increase in user engagement by designing and implementing a scalable recommendation engine and digital wardrobe feature for a fast-fashion retailer. Leveraging Terraform Infrastructure as Code (IaC) on GCP and Azure, and optimizing data processing with Databricks, I delivered a secure, cost-effective cloud solution that drives high-impact user experiences and enhances revenue growth.